资料来源:(1) TK Marketing Science 全球零售购买路径(美国结果),由 Material 于 2021 年 8 月进行。 (2) TK Marketing Science 全球娱乐研究(美国结果),由 Material 于 2021 年 12 月进行。 (3) Walnut International 为 TK For Business 进行的 Marketing Science 欧盟假日购物行为研究 2020。
TK-Store 卖家成功案例
植物人布兰登y
Brandon 在他的公寓里经营植物生意,植物爱好者可以在这里了解和购买植物。他为 LIVE Shopping 的观众提供有价值的免费礼品,并教授如何购买,并通过提醒观众“他的商品很快就会售罄,所以不要等待!”来激发他们的购买欲望。
>1.5万
自发布以来的直播总观看次数
>1万+
自推出以来的订单
>$35万美元
自推出以来直播购物销售
KimChi Chic Beauty
Over a period of just 3 months, Kimchichic
identified and sustained a lucrative content model
for their LIVE shopping program, deepened their
connection with their community, and offered a new
and engaging way for their customers to shop on
TK.
>75x
GMV uplift from week 1 to peak (90 days)
+238%
Higher average product Click-through-rate
+10k
Followers growth (90 days)
Zuumtech
Zuumtech’s TK-Store has quickly grown to be their
#1 best performing sales channel. TK-Store has
been instrumental in resolving Zuumtech’s largest
hurdle of demonstrating the value and solution of a
premium priced item at $225.
7x
LIVE Shopping GMV increase (45 days)
>500K
Peak total viewers (per Live event)
0 to >20k+
Follower growth (45 days)
Willow Boutique
Willow Boutique, a Cincinnati-based online clothing
boutique, joined TK-Store in November of 2022 in
an effort to connect and grow their audience.
Adopting a consistent LIVE selling strategy,
amplified with LIVE Shopping Ads, Willow Boutique
has become a top fashion seller in under 1 year.
>$500K
Total GMV (60 days)
>$250K
LIVE Shopping GMV (60 days)
>+100K
Follower growth (60 days)
Soo Slick
Soo Slick, a minority women-owned fashion brand,
activated a TK-Store Creator Affiliate Open Plan
to allow creators to feature products at competitive
prices through shoppable content on TK. The
videos have experienced weekly top performing
content success.
>$1M
Creator Affiliate Sales Since Launch
>200M
Affiliate Content Views Since Launch
>$50K
Creator Peak Total Sales (Single Video)
Wyze
Wyze, a smart home products start-up, has risen to
one of the top selling Electronics brands on TikTok
by leveraging the TK-Store Affiliate plan to
allow creators to feature products at competitive
prices and boosting content with Shop Ads.